ROME: Dolce & Gabbana, designers best known for womenswear inspired by the sultry sensualism of southern Italy, are attacking the booming middle Eastern market for high fashion with a collection of abayas andhijabs.
The Abaya line, which conforms with the modesty requirements of most versions of Islam, was launched this week in D&G's boutiques throughout the Middle East, as well as in Milan, Munich, Paris and London, popular destinations for well-heeled shopping tourists from the region.
The mini collection, billed as capturing the “allure of the Middle East”, has generated a stir of interest on social media with designers Stefano Gabbana and Domenico Dolce generally winning praise for demonstrating that dressing modestly does not have to mean dressing drab.
A spokeswoman for the designers said there was no particular agenda other than catering for their customers' requirements.
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